Google also announced some new features with this announcement. There may be changes to the Business Profile Manager throughout the upcoming months. If you manage multiple locations for your business and/or you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward.
Google said it that the existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” Google will redirect and rebrand the Google My Business web interface, in fact, I personally still use /places to be directed to /business right now. Yes, for a long time now, Google lets businesses manage their individual listings directly in the search results or directly in Google Maps, now Google is saying it prefers businesses with single listings manage their businesses in Search or Maps and not in the old Google My Business console. What does it mean that Google My Business name is going away? Well, Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps, either via the web interface or mobile apps. Yes, the local business management product has been through many names, I think I am even forgetting some previous names the product had. Google said the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely.Īnother new name you say? We are now calling it Google Business Profile, before that it was named Google My Business, before that, Google Places, and before that it was Google+ Local, before that it was also Google Places and then prior to that I think it was just Google Local. Google Business Profile will be the new name going forward for Google My Business. Google is renaming Google My Business to Google Business Profile, as it moves efforts to bringing more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps.
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